Tradeshow Tips Articles... Tradeshow Know How - page 3
Low-Cost Promotions Promotions don't have to cost a lot of money. Consider offering free consultations in your booth or 30-day free trial of your product or service. Show Special discounts, "Gift with purchase," or Gift Certificates on future purchases can help move product without breaking your budget. New Most people at a trade show attend to see "what's new" in the industry. There's no better place to promote your new products, services, personnel or facilities. Prepare press releases, pre-show ads and mailers focusing on "what's new." Incorporate bold graphics, demonstrations and other attention getting methods in your exhibit. Hands on and interactive presentations involving the audience make new products more memorable and their launch more successful. Objectives The majority of companies fail to set objectives for their trade show participation. Be sure you know what you want to accomplish at the show. Whether it's to increase sales through new orders, generate qualified sales leads for follow up appointments, introduce new product or inform and educate your customers about a new use for an existing one, set clear, measurable objectives and measure your results. Other measurable objectives may include: • Reinforcing customer loyalty Pop up display (Pop-up exhibit System) A pop up is usually a portable exhibit system which consists of an expandable aluminum frame upon which fabric or graphic panels can be hung with either hooks or magnets. Pop-ups come in different sizes and pack into their own case for transporting. Pre-Show Promotions Three quarters of attendees come to the show with a personal agenda. They know the companies, products and services they want to see and know which technical/educational sessions and social events they will attend. Mailers and pre-show ads are a great way to assure that attendees put you on their "must see" list of exhibits. Plan ahead to let your prospects know you'll be at the show. Advertise in pre-show publications, mention the features of your exhibit and let them know where it's located. Surveys show that direct mail can influence 29% of newcomers and 53% of previous trade show attendees. . Make sure your mailer or ad arouses quick related interest and gives the prospect a good reason to visit your booth. Good pre-show promotion can more than double the activity at your exhibit. Send out pre-show promotions with various codes on them for different groups. Then have different giveaways for each group, saving your best items for the VIPs or hottest prospects. This will allow your booth staff to pre-qualify a lead as soon as the visitor presents his or her card for the gift. Press/ Press Releases Prepare press kits for your exhibit and if the show has one, leave some in the press office. Avoid hype in your releases; be brief and include photos with caption Put together a list of all business and trade publications relevant to your show. Submit your trade show plans and product and company information to all industry publications with special show issues. Be sure to send out electronic versions of your Press Kit both before and after the show. Find out which publications will be sending editors or reporters and schedule appointments with as many as possible. Their time is limited and you want to do everything possible to make sure you get them to visit your exhibit at the show. ROI Return on investment. ROI compares how much business was generated compared to the amount of money spent on the show. Refurbishment Booths can get dinged and dented and simply show where over time and a busy trade show schedule. Refurbishing refers to the renovation of your exhibit by repairing minor damage, refinishing display surfaces and replacing graphics to extend the useful life of your exhibit. You should allow 25% of your display's initial cost for annual refurbishment. Some things you can do yourself include cleaning your graphics and laminate surfaces regularly (especially after set up and before storage), touching up chips and scratches with appropriate color (Automobile touch up paint works great), camouflaging major holes with graphics, and using a lint brush or tape roller on fabric surfaces to keep them looking like new. Show Program This often overlooked tool can help you promote your exhibit and draw visitors. Turn your company description into a teaser by telling show attendees why they want to come to your booth. If your booth has a theme put that in your description so the visitor will recognize your exhibit when they see it. Show Promotions Most shows offer a broad variety of ways to promote your exhibit to attendees. These include: Banners in the Show hall hotel or airport Information is usually included in the show packet you receive at time of registration or is available on line at the show web site. Vertical Show These types of shows target a niche market. The more vertical or "narrower" the audience, the higher the quality of the visitor. An example of a Vertical show would be a Storage Area Networking Show or Fiber optic products show. Virtual Show This is the online version of your trade show. It allows prospects, press, and others to "visit" your exhibit before, during or after the show. When combined with a live webcast, it allows people who were unable to attend to "visit" your exhibit at the show. Web based Promotions These types of promotions basically extend your pre show and show activities to your company web site. At the show, you can do a webcast to extend the reach of your exhibit to customers and prospects who were unable to attend. After the show, post photos of your busy exhibit on your web site and entice people to "visit" your booth with an e-mail promotion.
|
||
- Free Ground Shipping on same-day orders of pop up packages with graphics
- Lifetime Warranty on ALL pop up frames
- 30-day Warranty on fabric panels
- Magnetic connections and hinged channel bars for quick, reliable performance
- Wheeled, lightweight cases make transportation a breeze
1. Click, browse and choose from our array of products.
2. Add functionality to your exhibit with one or more of our accessories.
3. Order today . . . 1.866.604.2617 or Get a Quote Now!
